I am pleased to share my published teaching case, co-authored with Jason Lewis and published in Emerald Emerging Markets Case Studies.
The case examines two co-founders of Qazaq National Product whose contrasting leadership approaches create challenges for organizational culture, employee commitment, and the future direction of the company. Set in Kazakhstan, it invites students and management professionals to consider how leadership differences can be reconciled within a growing organization operating in a culturally distinctive environment.
The case is particularly relevant to discussions of leadership styles, organizational culture, change management, co-founder relationships, and cross-cultural management.
Authors: Daystar Selorm Atti and Jason Lewis
Publisher: Emerald Publishing
Publication: Emerald Emerging Markets Case Studies
Published: 2025
DOI: https://doi.org/10.1108/EEMCS-04-2024-0121
Access the Case
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